Unite Fitness Brand Collateral
Scope: 6 months | Branding
Unite Fitness had just undergone a fresh rebrand before I began my position as In-House Designer. The brand was updated to reflect the energy and feel of their classic HIIT style workout. With new branding and a semi-recent entry back to in-person workouts post-Covid, the company needed to revamp its space, print collateral, and social media and digital presence to gain traction with new clients, as well as old clients. Throughout my six-month stay at Unite working with the management and ownership team, I revamped company mission graphics and takeaway cards, while also ideating and executing new wall decal graphics, programming charts (for digital and print use), and merchandise design. In addition to the plethora of print collateral, I created weekly social media graphics for stories, static posts, and Instagram reels, as well as marketing and promotional materials across multiple digital platforms. Given the frequent use of social media, I also aided in the organization of and mood-boarding for staff photoshoots, which would be used for print and digital collateral.
First Timer postcard
Takeaway cards for potential clients
Annual Unite Philly Run freebie shirt
Programming Collateral
Instagram Stories
Posters
