Unite Fitness Rebrand
Scope: 6 Months |  Branding + Creative Direction
Photography: @groundfloorphilly

As a boutique-fitness powerhouse in the Philly fitness scene, Unite Fitness was due for an upgrade to position itself among big-name competitors, while also aligning with the post-pandemic views of balanced fitness and lifestyle regimens.  

The goal of Unite's new direction was to become a less intimidating space — moving away from dark, club-like visuals and moving into an approachable, lighter, and more welcoming visual space — and become a luxury lifestyle-inspired brand.  The foundations of the system are built from neutrals with accents of primary colors, timless and some swiss-inspired typographic combinations, and playful image use.