Odds and Ends
Project Type: Branding
Scope: 10 weeks | Senior Capstone Project
Odds & Ends Goods and Libations is a restaurant and market inspired by the diverse social and economic scene of Philadelphia in the time of industrialization, honing in on the small businesses and their patrons. With an updated and playful feel, Odds & Ends speaks visually to the typography and imagery of these businesses and patrons and is meant to be a place of joyful socialization and play.
The final deliverable for Odds & Ends would be an expressive lookbook. This allowed me to highlight the tongue and cheek, casual yet elevated, and historically-rooted brand elements. The book features brand collateral, as well as highlights of historically-derived typography, cheeky custom illustration, and bold patterning.
