Arena Fitness and Performance
Freelance Branding Project
Arena Fitness and Performance is a brand-new class-based gym in Philadelphia. In building their brand, the system had to reflect the dynamic energy and strength of the workout, while also positioning itself with existing fitness studios in the city. The logo has a strong presence, with icons derived from the negative space between the A and R in the logo. The bold colors paired with black and gray add contrast and energy to the space. Arena required outdoor and wayfinding signage, in addition to two postcards for clients, as well as, social media development, reflecting its new brand.
Logo + Icons
Branded Tagline
Typography + Colors
Social Media
9 post Instagram launch and provided Instagram post templates
Signage
External A-frame sign & inside banner
Wayfinding decal
Print Collateral
First-timer and takeaway cards
Process
